Holistic Approach

Recognizing the value/developing packages/managing the sales process


Global-5 Sponsorships has been working for years with the Federal Highway Administration (FHWA), the national 511 Working Group, and the American Association of State Highway and Transportation Officials (AASHTO).  All of our sponsorship opportunities follow their policies and guidelines. We use a proprietary, step-by-step process to:

  • Perform a full inventory of each agency’s assets to determine which assets bring most value to sponsors
  • Conduct a regulatory review to ensure sponsorship opportunities comply with all federal, state, and local regulations
  • Calculate audience size and impressions
  • Define demographics
  • Develop multi-year revenue projections
  • Provide industry insight and consultation


Developing packages-Managing the sales process—Creating billions of positive impressions


We provide turn-key solutions that provide the greatest value for our sponsors and the agencies responsible for the public assets being sponsored.  We:

  • Develop packages of products that allow sponsors to reach consumers through opt-in personalized digital products and through logo placement along our nation’s busiest highways
  • Create marketing collateral
  • Develop long-term relationships with agencies and sponsors
  • Manage the sales and negotiation process
  • Create customized brand experiences
  • Plan and manage traditional and social media campaigns and events
  • Create innovative opportunities using next generation technology
  • Reach local, regional and national audiences with the sponsor’s desired messages
  • Create billions of positive impressions while connecting with consumers in a meaningful way

In March of 2012 the Federal Highway Administration implemented a policy to allow Sponsorship within the Public Right-of-Way